Social Media Advertising

With 200 Million active users in North America alone who spend an average of 40 min/day on the site, Facebook offers advertisers laser-targeted advertising options at a low, controllable cost and in real time.

• Target your existing customers where they are spending time
• Find similar audiences to your best customers
• Target recent website visitors, or visitors to specific pages on your site
• Target based on user interests/demographics
• Target based on real world purchasing behavior derived from Facebook’s partnership with major data mining companies.
• Set daily or lifetime budgets

Services

• Provide ad strategy based on company goals
• Set up ad accounts/billing methods.
• Identify key targets
• Design creative (graphic & copy development)
• Set up conversion tracking on website to ensure desired conversions can be mapped to ads.
• Analyze and optimize all campaigns for lowest cost/click, cost/engagement, cost/lead, cost/acquisition.
• Provide daily, weekly, monthly reports.

Social Content Management

Social Media sites like Facebook, Twitter, Google+, Pinterest and Instagram offer brands visibility where their customers spend time.  Keeping your business page’s social sites active is not only a customer expectation, but allows for organic (free) impressions, invites earned media (sharing) and is the basis for creating Social Advertisements.

Services

• Set up or clean up social media profiles on strategically aligned social platforms for your business.
• Deliver content to your social media audiences on all social sites to drive fan engagement, awareness, site traffic, store traffic and sales.
• Graphic development
• Social media content strategy
• Editorial calendar
• Execution and measurement.